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A lot of people feel that Google is treating them unfairly when it comes to search rankings. If you are one of these people, let me be perfectly blunt. There’s a good chance this is your fault. You have to …

Earlier this year, following the initial roll-out of the Panda update, Google’s Matt Cutts and Amit Singhal did an interview with Wired, in which they talked about people they had rating search result quality. Last month, the raters handbook was …

With PubCon going on, Google’s Matt Cutts tweeted out a link to what he calls “a special webmaster video for #pubcon”. It’s about how Google determines page speed. Specifically, it’s Matt’s response to a user question: “How does Google determine …

A few days ago, Google confirmed that it launched a new algorithm update with freshness in mind. The update is built “upon the momentum” of Caffeine, the infrastructure update Google completed last year, designed to index fresher content more quickly. …

I’m not sure what other writers are calling Google’s algorithm update, as we’ve only had it for a day. I’m staying with the KISS (keep it simple stupid) method, and calling it “Google Fresh“. No doubt, SEO experts, webmasters, and …

Google announced today that it is launching new Webmaster Tools messages to notify webmasters when its algorithms select an external URL instead of one from their website, in duplicate content scenarios. Google defines “cross-domain URL selection” as when the representative …

Google has caused quite a ruckus in the search marketing community after it announced some changes to search. Last week, the search giant said that it would begin encrypting logged-in searches that users do by default, when they are logged into Google.com. This further integration of a Secure Sockets Layer (SSL) will prevent search marketers from receiving referral data from the websites consumers click on from Google search results.

Earlier this month, Google announced that it would begin encrypting search queries with SSL as the default experience at Google.com for users who search while logged into their accounts. Sites visited from Google’s organic listings will be able to tell …

Today’s video round-up, as it often does, contains several Google-related pieces, including Matt Cutts talking about whether or not Google sees SEO as spam. No real surprises here, but always nice to hear it from the horse’s mouth. There’s also …

The job of link building is getting tougher. The introduction of encrypted searches, the series of Panda updates, and whatever Google come up with next is putting more and more pressure on us all to drop any shortcuts and concentrate …