Have the new rules of internet marketing become old?

As the Internet continues to grow, the rules of online marketing will continuously change. Internet has changed the way people communicate among each other, may they be from large companies, small companies, non-profits, entrepreneurs or even political organizations. This made the future of online marketing a much debatable subject
We have reached a time where an effortless Facebook group requesting users to boycott a certain product can contribute to shutting down an entire firm.
Internet by itself is there, one needs to know what to feed it with. What subject to talk about. Some may even resort to to harm their competitors’ reputation just to raise their own customer base.
The reason why the rules of internet marketing are always changing is that users are becoming more sophisticated. Online marketing has become a bit of a mess. Banner ads and email marketing, are clearly fading away . Most of internet users have become aware of Spam problems, don't trust banner ads and delete emails coming from persons they do not know.

Also people do not want advertisers to bombard them with advertising they'll most probably ignore. The wise new thing to do is to focus on sending the right message to the right person at the right time.
People do not want to see more of the advertisers’ Logos nor to hear their slogans. It's time for advertisers to share information with the people , for those want to know why they are buying this particular product not another from another shop.
They also want to know what others think of these products...this is why you find that many small businesses nowadays have interactive features like comment boxes, sayboxes or chat on their websites.

So far, the latest method is search engine optimization. SEO will be followed as long as people use search engines and it is difficult to see any future legal issues threatening it. Search engine optimization for now is one of the most cost-effective ways to achieve increased website traffic. SEO is considered a long term technical job in internet marketing which is directly related to how search engines work and of course each search engine has its own rules.

Abiding by these constantly changing rules, and choosing the right SEO people to do serious work on SEO will certainly result in more traffic.