Besiders s.a.r.l is a web based company located in Beirut,Lebanon providing to the Middle East and the world, a complete range of web services which includes Web site Designing, Web Development ,Web Marketing, SEO Services, E-commerce solutions, Arabic SEO to name a few.
Google has been very secretive about its algorithms right from the start. However, that has not made the experts to stop knowing those Google algorithms and by now they have almost got to know about 200 factors that are taken into consideration by Google. It is these factors that determine and lead the website to the higher page ranks. An SEO expert knows exactly about the way Google functions out of their sheer experience in the field and keeping a close watch on the moves of Google. Here are some of the factors that affect the Google rankings so that you can go through this check list and follow them on your website.
Keywords:
This is the most well known factor however; simply stuffing the website with keywords is not enough. A proper density of the keywords is more essential for higher SERP’s (Search Engine Rank Page). Therefore, one of the crucial things is to make sure that the relevant keywords are present in the web content and that they are present on it in a balanced number.
1. Keyword in URL: You must always try to include the keyword in the title. This will enhance your chances of getting discovered by the users as well as the search engines.
2. Keywords in the Domain Name: Though it is not possible all the time, but try to get keywords in the domain name if it is a possibility. However, this is not too necessary for your online success.
3. Keywords in the title tag: The title tags are really important and it must contain the keyword of your business, more preferable is to have your keyword in the title tag of your website’s homepage. The title tag is mostly of 10 to 60 characters and contains no special characters.
4. Keyword in Description Meta tag and Keyword Meta tag: Have a write of description of nearly 200 characters and make sure that it consists of the targeted keyword. Keyword must be present in Keyword Metatag as well.
5. Keywords on the Web Page: The webpage of the website must bear the keywords of the business. However, it is necessary to make sure that the keywords are present in appropriate number. In short, maintain your keyword density to 4%. The individual keyword density in the web page must be 1-6%. Keywords in H1, H2, and H3 must have Hx font style tags in a proper order and should also have proper font size.
Navigation:
The navigation consists of internal links and outgoing links. When it comes to linking of the internal pages, it is essential to include keywords in the link and the filename of the page. The filenames must not have underscores but have two or three hyphens are alright. Also one of the essential things that you need to bear in mind for navigation is that a single web page must at the most 4 deeper clicks but having 2 is the ideal.
However, when it comes to navigation Outgoing links to the external pages, make sure that you link your website to only the relevant and good websites. In fact, you must keep vigilance over the outgoing links as it is your responsibility.
On-page and On-site factors:
Google also takes several On-page factors and On-site factors into consideration while giving out its SERP’s.
The on-page factors include file size which should not have more than 100 K size excluding CSS. Another thing is the usage of hyphens in the URL. Also make sure that you keep the URL length short.
The on-site factors include the size of the website, the age of the website means how old it is, and registered domain name of the website. Therefore, have regular renewal of it.
