Besiders s.a.r.l is a web based company located in Beirut,Lebanon providing to the Middle East and the world, a complete range of web services which includes Web site Designing, Web Development ,Web Marketing, SEO Services, E-commerce solutions, Arabic SEO to name a few.
The specialists of the IT industry here in Lebanon and even worldwide widely supports the fact that there are more than 200 aspects considered by Google algorithms to establish the ranking of web pages in search results.
Although Google, due to security reasons of their business, doesn’t expose the in-depth information of these aspects yet, SEO experts can judge the traits well through thorough research and understanding of the methods of Google supported by dedicated experience.
Here are a few points that can help in scrutinizing your personal web page for the success it may earn, exclusively published by Besiders s.a.r.l
On-Page Optimization Aspects
Keywords
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A Keyword is a common word that is intended to be searched on the search engine for a particular piece of information. Keywords used on the web page should be used in abundance in order to gain more traffic. It is widely observed that many sites don’t include such keywords on their page which can in turn help them to appear in search results in a sufficient way.
Keyword Usage in URL
The most suitable place for a keyword is the title of the page. Since it will unanimously produce your name in the search result if that particular keyword is searched.
Keyword Usage in the Domain Name
It’s quite fortunate if a domain name is fetched with the keyword included in it. However this is not a hard and fast rule for accomplishment.
Keywords in the Title Tag
The Title tag used in the source codes of the page is often filled with keywords to gain instant traffic. To use it efficiently, it should not exceed a limit of 60 letters. It should also be free of any special characters.
Keywords for MetaTag
This is important. The usage of meta tag is critical. For best results, approximately 7 to 10 words should be kept here. It is a must to keep all these words in the body text. Any word should not be repeated third time.
Keywords in the Body. Usage of Keywords in the body text should be around 5 to 20% for all keywords.
Usage of Keywords on Individual Basis. Each of the keywords should be used approximately 6% of the total word count.
Keyword in H1, H2 and H3. Usage of these Hx font style tags should be in correct and appropriate manner.
Font Size for Keywords. Bold and Strong are just considered identical. Same is the case for Italics and Emphasis. Use any one for every individual word.
Keyword closeness (2+ Keywords). It is simply the best.
Keyword importance (appearance in the page and tags). The keywords can make a slight difference when used on top of the page with a bold and large font style.
Keyword in the ALT Text. The usage here should be descriptive and have an important effect. Filling it with spam will do nothing except wasting a key factor.
Anchor Text ( Keyword in links to site pages). Perhaps this cannot be restricted sometimes though keywords should be kept in links that trigger other pages contained by the website itself as well as in the anchors – the words that link other web pages to your page.
Navigation – links within the website
Linking internal pages
- It’s not necessary but if it’s possible then the links should comprise of the keywords along the filename of the page.
- Hyphenated filenames are a good choice instead of long names.
- Usage of underscores in the filenames should be avoided.
- Usage of tree structure in the website.
- Work every page on 2 clicks. 4 clicks for navigating a single page is the maximum depth initiating from homepage.
Navigation - Outgoing Links
External Pages
- Patented by Google – Try to link harmless and good websites. Outgoing links have the ability to ruin the sites reputation. Always keep an observing eye of outgoing links.
- Anchor Text for Outgoing links.
- Patented by Google – Eloquent and focused.
- Stability of Links
- Patented by Google – Try to stay away from the possibility of ‘Link Churning’
- Validation of External Links
- Always perform a routine check on the validity of outgoing links from time to time. Always be sure of the fact that links still have life.
Other On-Page Aspects
File Size
The heavier files you keep, the more time is consumed for loading up the page. Always try to keep your page size under 100kb. This does not include the css formation and type files.
Hyphenated URL
Hyphens are the best known alternatives for spaces and underscores. They tend to signify spaces virtually.
Page Freshness
Patented by Google – Always refresh the content of the page periodically. Change is what keeps the website fresh and retains traffic.
Percentage of Change in Contents
Content should be replaced or at least amended in short time intervals. Google loves it!
Update Frequency
Updating the content frequently will result in frequent crawling by search engines. This will eventually result in newer cache.
Length of URL
The length of the URL should be kept short. No more / (slashes) than 4 times.
More On-Site Aspects
Size of Website
Google tends to admire bigger sites. They are determined to be superior and informative making the Engine think these pages worth-keeping.
Age of the Website
An old aged domain name is a sign of a trusted identity. So its always better to grow old here!
Date of Renewal
The domain should possibly be registered and kept valid for the highest period of time.
With all these tips delivered to you by the Arabic SEO provider you hired, your site will surely reach the top of the search engine results pages. So choose a Lebanon SEO company that delivers quality output to assure your business success.
